drive ecommerce revenue practical ecommerce
5 Ways Data Science Drives Ecommerce Revenue Practical Ecommerce
Analyzing data to improve retail sales is not new. What is new is the volume of data and sophisticated machine-learning algorithms to analyze it. Data science is the processing and analysis of large datasets -- structured or unstructured. Tweets from customers and prospects is an example of unstructured data. Most of the data-science algorithms have been used for years; many pre-date the first computer.